OstoSaj (অষ্টসাজ) is a modern beauty and cosmetics brand created to bring carefully selected skincare and beauty products to customers in Bangladesh.
Year
2026
Industry
Beauty & Cosmetics
Timeline
2 Weeks
Focus
Logo & Website Design
Client
Susmita Bardhan
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For this project, I worked across both brand identity and digital experience, creating the visual foundation of OstoSaj and translating that identity into a modern e-commerce website. The goal was to build a brand that feels modern, trustworthy, elegant, and approachable, while creating a digital storefront designed around product discovery and conversion.
OstoSaj needed to establish itself as a recognizable beauty brand while also creating a professional online shopping experience. The challenge wasn’t simply to create a logo or build an e-commerce website. The entire visual identity needed to work together—from the logo and color palette to product presentation and website interface. The project required:
I started the project by creating the core visual identity for OstoSaj. The work included the logo design, color palette, typography, and overall visual direction. The identity was designed to feel modern, elegant, approachable, and suitable for a beauty-focused brand.
The primary brand color #C94860 became an important part of the visual system, helping create a distinctive look while keeping the overall aesthetic clean and refined. The identity was also designed with flexibility in mind so it could be used across the website, social media, marketing materials, and future brand applications.
After establishing the visual identity, I brought the same design language into the website. The goal was to create a digital storefront where the products remain the main focus, while the branding creates a consistent and memorable experience.
The website combines clean layouts, strong product presentation, clear typography, strategic calls-to-action, and intuitive navigation.
I developed the website using WordPress, Elementor, and WooCommerce, with a focus on flexibility, usability, and responsive performance.
I handled both the creative and technical aspects of the project.
Brand Identity — Logo, colors, typography & visual direction
UI/UX Design — Website structure, layouts & user experience
Web Development — WordPress, Elementor & WooCommerce
Responsive Development — Optimizing the experience across devices
The final result is a complete digital presence for OstoSaj, connecting the brand identity with a modern e-commerce experience. Instead of treating the branding and website as separate projects, I created a unified visual system that carries the OstoSaj identity from the logo all the way through the customer’s shopping journey.
The result is a clean, modern, and scalable digital storefront designed to help OstoSaj build its online presence and grow as a beauty brand.
