Project Overview
DAs an SEO expert working for Boston Sightseeing, my primary goal was to enhance the company’s local visibility and drive more organic traffic to their website
Workflow
Through a strategic implementation of local SEO tactics, I aimed to improve their search engine rankings for relevant keywords and increase their online presence within the Boston area. Before my joining to Boston Sightseeing the sites impressions & organic traffic was very low. By viewing the previous 12 months search console data you will understand it. So, improve the site’s visibility I’ve considered the following approaches
Tools Used
- Screaming Frog
- SEMrush
- GTMatrix
- Ubersuggest
- Google Search Console
- Microsoft Clarity
- Woo Rank
- Market Muse
- Google Page Insights tool
- Jasper
- Ai Content Lab
- ChatGPT
- Canva Pro, and so on.
Category
SEO
Clients
Non-Disclosable
Location
Boston, MA
Published
On-going
Project Works
1. Initial Assessment and Research
- Conducted a comprehensive keyword research specific to Boston Sightseeing’s target audience and industry
- Analyzed the competitive landscape to identify opportunities and benchmark against competitors
- Assessed the existing website’s structure, content, and technical aspects for optimization potential
2. On-Page Optimization
- Optimized meta tags, headings, and content throughout the website with relevant local keywords
- Implemented schema markup for local business information, such as address, phone number, and business hours
- Ensured NAP (Name, Address, Phone Number) consistency across the website and other online platforms
3. Local Business Listings and Directories
- Claimed and optimized Boston Sightseeing’s Google My Business (GMB) profile, providing accurate and up-to-date information
- Submitted the company’s details to relevant local directories, such as Yelp, TripAdvisor, and local business associations
- Ensured consistent business information across all listings and directories
4. Content Strategy
- Developed a content strategy focused on creating informative and engaging content related to Boston Sightseeing’s services and attractions
- Produced location-specific blog posts, city guides, and informative articles targeting keywords with high local search volume
- Incorporated internal linking to promote relevant pages within the website and enhance user experience
5. Online Reviews and Reputation Management
- Encouraged satisfied customers to leave positive reviews on platforms like Google, Yelp, and TripAdvisor
- Responded promptly and professionally to both positive and negative reviews, addressing customer feedback and concerns
- Monitored online reputation, actively managing and improving the company’s brand perception
6. Link Building
- Executed a targeted local link building campaign, seeking opportunities to obtain backlinks from authoritative local websites, travel blogs, and directories
- Engaged with local influencers and partnered with relevant organizations to generate quality backlinks
Summary Explanation
After implementing the above strategies, Boston Sightseeing experienced significant improvements in their local SEO performance:
- Increased organic search visibility: Achieved higher rankings for targeted local keywords, resulting in increased organic traffic from Boston-based users.
- Enhanced online reputation: Garnered a growing number of positive reviews and improved ratings across various platforms, bolstering the company’s credibility and trustworthiness.
- Improved website engagement: Observed an increase in average session duration, page views, and lower bounce rates, indicating improved user experience and engagement.
- Expanded social media reach: Gained a substantial following on social media platforms, leading to increased brand awareness and engagement with potential customers.
- Boosted conversions and revenue: Notable growth in online bookings and ticket sales, directly contributing to increased revenue for Boston Sightseeing.
By implementing a comprehensive local SEO strategy, including on-page optimization, local business listings, content creation, online reputation management, link building, and social media engagement, we’ve witnessed a significant improvement in local search visibility and overall online presence
